Voice training for teams that need to sound human.

PitchMaster is the AI platform for teams that talk to customers: practise with lifelike AI counterparts and get instant coaching feedback, and have real calls reviewed against your own criteria.

Book a demo Hear a training round

Trusted by B2B and B2C teams

From street fundraising to call centres: the same platform, on both sides of the market.

Face-to-face fundraising · B2C

Call centres · B2B and B2C

Built by

Two products, one platform

Practise and review.

AI CoachTeam members practise conversations with AI customers and get instant feedback.See AI Coach Call reviewHave real conversations reviewed against your own criteria, with coaching per team member.See Call review

An extra tool next to your training: team members practise as often as they need, and trainers and team leads see in the results where someone gets stuck.

Next to what you already use

What PitchMaster adds to what you already use

Now: E-learning

Gives knowledge, but you do not practise out loud.

With PitchMaster

Practise out loud, with feedback straight away.

Now: Roleplay with a trainer or colleague

Realistic, but time is limited and the judgement differs from person to person.

With PitchMaster

Practise as often as you need, always against the same criteria. The trainer stays for the deeper work.

Now: Listening back to calls for quality

Takes a lot of time, so often only part of the calls.

With PitchMaster

Every uploaded call against your own criteria, and practise the weakest point right away.

Now: Summarising yourself with an AI chatbot

Separate summaries, without fixed criteria or a team overview.

With PitchMaster

Fixed criteria, a team overview, and names and numbers removed.

Who it is for

Built for teams whose results depend on a conversation.

PitchMaster trains the moments that decide the outcome: the opening, the objection and the ask. These are the teams that practise with it every day.

01The arena

Practise on every kind of person your team meets.

Build a scenario library around the people your team actually talks to: rushed contacts, careful evaluators and skeptical challengers. As your team improves, the objections get harder.

The rushed contact

Friendly, busy and willing to listen if the opening feels clear.

Beginner

The skeptical challenger

Direct, protective of time and quick to challenge vague claims.

Advanced

The careful evaluator

Thoughtful, hesitant and needs the value to feel specific.

Intermediate

The impatient pragmatist

Sharp, practical and focused on value within the first minute.

Advanced

The open-minded listener

Curious, positive and needs the story to feel concrete.

Beginner

The cautious gatekeeper

Analytical, careful and asks for proof before saying yes.

Advanced

The warm regular

Positive but easily distracted unless the value is personal.

Intermediate

The quiet observer

Reserved, hard to read and only opens up after patient questions.

Intermediate

The rushed contact

Friendly, busy and willing to listen if the opening feels clear.

Beginner

The skeptical challenger

Direct, protective of time and quick to challenge vague claims.

Advanced

The careful evaluator

Thoughtful, hesitant and needs the value to feel specific.

Intermediate

The impatient pragmatist

Sharp, practical and focused on value within the first minute.

Advanced

The open-minded listener

Curious, positive and needs the story to feel concrete.

Beginner

The cautious gatekeeper

Analytical, careful and asks for proof before saying yes.

Advanced

The warm regular

Positive but easily distracted unless the value is personal.

Intermediate

The quiet observer

Reserved, hard to read and only opens up after patient questions.

Intermediate

Protect real conversations

Your team makes mistakes in practice before real people ever hear them.

Make coaching repeatable

Managers see the patterns without needing to sit in every conversation.

Keep your pitch consistent

Every team member trains the same standards, language and scenarios.

Every scenario works in your team's language: Dutch, English, French, German and Spanish

02The coach

Feedback the moment the conversation ends.

Every round gets a score on the moments that decide the outcome: the opening, the problem, the objection and the ask. Your team sees exactly where they stand, and managers can coach on patterns instead of gut feeling.

7.4Overall

Opening

7.8

Warm, direct and clear

Problem

6.4

Needs more impact

Objection

8.1

Calm and confident

Ask

7.2

Close with more certainty

03Bot Builder

A working training bot in minutes.

Describe the conversation your team needs to practise. PitchMaster turns it into a voice-training bot you can test and publish.

A sceptical person who hesitates about price…

✓ Training bot ready

Open · Need · Objection · Close · Coaching feedback

Describe it in plain languageTest before your team practisesPublish when it feels right

Call review

Coach on what was actually said.

A report per conversationWith quotes from the call.
Your own criteriaAssessed the way your team defines a good conversation.
A team overviewFor managers, per team member.

The AI platform built for real conversations.

Everything around the conversation stays organised: practice history, progress, rewards and team momentum.

Leaderboards

See who practises consistently and where healthy competition is building.

#1 Mila94

#2 Noah88

#3 Lina82

Session history

Review completed rounds, scores, notes and progress over time.

Today · Objection practice8.4

Yesterday · Opening call7.8

Mon · Close rehearsal8.1

Roleplay

Your team practises real spoken conversations with lifelike AI counterparts.

Customer

"Honestly, it feels a little expensive."

Trainee

"I understand. Can I ask what you're comparing it with?"

Levels

Guide your team from beginner scenarios to harder objections and full conversations.

BeginnerIntermediateAdvanced

Also on iPhone and Android

Practise on the way to a location or right after a shift, while the conversation is still fresh. The PitchMaster app for iPhone and Android runs the same scenarios and feedback as the browser.

04Hear it

This is what practice sounds like.

Listen to a training round between a team member and an AI counterpart. Nothing is scripted, and the feedback arrives as soon as the call ends.

PitchMaster voice demo

0:00 / 2:15

05Customer proof

Teams practise more when the pressure feels safe.

Managers get a repeatable way to train real conversations. Your team builds confidence before they speak to a real person.

training rounds practised since June 2026: 1,900+
hours of conversation spoken out loud: 100+
trainees reach a 70+ score, typically within 4 rounds: 1 in 2
organisations training on the platform: 48

Platform data, measured 8 September 2026. Scores are the coaching score out of 100 on the opening, problem, objection and ask.

"PitchMaster gives our teams a structured way to practise before they go into the field. The scenarios feel close to real street conversations and the feedback helps managers coach much more specifically."

Trust Marketing team

"For our teams, the biggest value is consistency. Everyone can practise the same situations, in their own language and at their own pace, while managers keep a clear view of progress and coaching points."

Credo Marketing team

"The collaboration is smooth. Feedback is picked up quickly, improved immediately, and we can see our employees scoring better through practice. They build experience with human-like conversations without the pressure of being thrown straight into the deep end."

Call2Know team

07FAQ

Frequently asked questions

What is PitchMaster?

PitchMaster (pitchmaster.pro) is the AI platform for teams that hold customer conversations: practise with lifelike AI counterparts and get coaching feedback straight away, and have real conversations assessed against your own criteria. PitchMaster is a product of Changemakers B.V. in Megen, the Netherlands.

What is the difference between practising and Call review?

Practising means holding conversations out loud with an AI customer or passer-by, with direct feedback. Call review means having real conversations assessed against your own criteria, through an upload or the notetaker in Teams, Meet or Zoom. Read more about Call review

Who is PitchMaster for?

Sales teams, call centres, face-to-face fundraising, and interview and onboarding training.Sales teams Call centres Face-to-face fundraising Interview and onboarding training

Which languages does PitchMaster work in?

You can practise in Dutch, English, German, French and Spanish.

Does PitchMaster also work on my phone?

Yes. PitchMaster runs in the browser and as an app for iPhone and Android.App for iPhone App for Android

How does PitchMaster handle our data?

The core application, database, storage and backups run at Hetzner in Germany. Training conversations, transcripts, feedback and recordings are automatically deleted or scrubbed after 30 days. Customer content, recordings, transcripts and feedback are not used to train general AI models. Some providers may process limited data outside the EU, under contractual transfer safeguards. Read more about security and data

How can I see PitchMaster?

Request a demo. After the form you choose a moment in the calendar straight away. Book a demo

Ready when you are

Creating the communicators of tomorrow.

Give every team member a thousand conversations of experience. Book a 30-minute walkthrough and see PitchMaster work on your own pitch, with scenarios from your daily practice.

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